logo
TAG digital studios
Software NOT made in Silicon Valley
Gratuitous C-Suite Photo

You know those B&W headshot photos of the C-Suite on most every company... Well, I'm too busy coding, so this will have to do...

Why Did I Start My Own Software Consulting

I've been doing software development full-time for 23 years now. And while I've touched a variety of languages, frameworks and stacks, now that .NET Core is truely cross-platform, it's where I spend most of my time. I'm one of those confused developers who actually does .NET devlopment on a Mac.

After having been interviewed over 100 times my career as well as interviewing at least 100 people myself, I realized that all those academic questions during hours of inhumane interviews like "What does the 'L' mean in the SOLID Principal?", "Can you tell me the difference between MVC, MVP, and MVVM?" or "What's the autocomplexity of searching a red-black tree?" were not a predictor of a prolific or passionate programmer.

And while those are academically great questions for a college exam, as a client you most likely don't care about the academic definition of the Facade Pattern or if NHibernate is better than Entity Framework.

Don't be conned by corporate consulting companies who will bill you fora team of a 1/2 dozen people at rediculous rates and spend months in "Tiger Teams." Tell me the problem you need to solve and I'll get you there at a fraction of the cost.

My goal is to help clients actually deliver a product - a done product - a complete product - a robust product.

This Site

This site is 100% custom built by me on Azure, C#, .NET 5, ASP.NET MVC, Bootstrap, and Azure Functions. No WordPress or SquareSpace was involved.

My Desk

The desk I use was designed by me and built by my father from a white oak that fell at our ranch. It was originally 36" deep to accommodate two 20" CRT monitors in the early 2000s. Now trimmed down, the legs have also been replaced by UpliftDesk's 4-leg height adjustable base.